VISIONS OF NOW: NONOTAK STUDIO The all-new Volkswagen ID.4.
We teamed up with NONOTAK Studio, the Paris-based duo of Noemi Schipfer and Takami Nakamoto, to reveal the all-new Volkswagen ID.4. Since 2013, they’ve been creating ethereal installations where light, sound, and space merge into one immersive experience.
CLIENT: Volkswagen
Agency: DDB Berlin
My role: Creative lead, concepting, post-production, campaign execution.
Paris, oh la lumière.
We met them at their studio in Paris, where I had the chance to interview them. We documented their process, visited the places that inspire them, and captured how their vision shaped the ID.4 reveal. A two-day trip to France that left us wanting more. Yes, croissants included.
A huge thanks to Noemi Schipfer and Takami Nakamoto.
Working with NONOTAK was as easy as it was inspiring. Those two incredibly kind people made the whole process a pleasure. It feels like an honor to have collaborated with them “early” on, before they became the worldwide light-art icons they are today.
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