PLAY ANYTHING, ANYWHERE NVIDIA x TELEKOM.
You no longer have to daydream about going home for AAA gaming. The moment you think it, you can just turn it on. For the first official partnership between NVIDIA GeForce Now and Telekom 5G+ Gaming, we created an influencer campaign that makes it clear you can now play anything, anywhere.
CLIENT: NVIDIA x Telekom
Agency: TLGG (as a freelancer)
My role: Creative direction, concepting, campaign execution.
THE INFLUENCERS
FalcoPunch
@falcopunch - 14.1M Followers TikTok
Dannero
@dannero - 10.8M Followers TikTok
Alex Böhm
@alexiBexi - 389.6K Followers TikTok
Elias Nerlich
@eliasn97 - 1.5M Followers Instagram
FALCO PUNCH & DANNERO
Falcopunch and Dinner brought out the big guns—almost literally—delivering the idea in their distinctive TikTok styles. It was a more conceptual approach, focused on what gamers would feel when playing anything, anywhere.
ALEXIBEXI & ELIAS NERLICH
AlexiBexi did what he does best, communicating both the product and campaign goals on TikTok in his funny, witty, and unique style. Elias Nerlich served as an amplifier and activator in the early stages of the campaign, delivering the message to his audience on Instagram.
But we also needed to transform the concept to Paid Dark Ads.
So we reduced the entire campaign concept into a key visual that could be understood without much explanation, using little to no budget, stock images, and a clear message. And that’s where the Magenta chair was born.
Copyright © 2025 Pablo Iriarte Urdiain.
All rights reserved.