50 UNLIMITED Golf R Unlimited Edition launch.
Buying a car is usually something you take your time with. Unless there are only 50 Golf R Unlimited Editions, and the only way to get one is by being the fastest online. In that case, if you stop to think, you’ve already missed it.
CLIENT: Volkswagen.
AGENCY: DDB Barcelona.
MY ROLE: Concepting, copywriting, campaign execution.
FOMO before FOMO.
Sports cars weren’t selling, but we still had to move 50 of the priciest Golfs ever — at 60k each, with almost no media budget. So we tapped into FOMO before it had a name and wenty days later, the 50 were gone. Sold out.
FOMO before FOMO.
Back in 2018, buying a car online wasn’t really a thing. But from our social posts, users could jump to the site, see real-time availability, and pick their Golf R Unlimited — number and all. It rewarded the fastest.
Copyright © 2025 Pablo Iriarte Urdiain.
All rights reserved.