#BEYONDBEAUTY Volkswagen's Arteon Shooting Brake & Fastback.
The new Arteon Shooting Brake and Fastback look stunning — no doubt about it. But the point wasn’t just to show off their design. Behind the looks there’s tech, space, and features that make them much more than a pretty face. Beautiful, yes. But also way beyond that.
CLIENT: Volkswagen
AGENCY: DDB Berlin
MY ROLE: Concepting, copywriting, music supervision, video post-production, campaign execution.
Copy that adapts as much as the car.
We built a copy mechanic that could shift and adapt to highlight every feature of the two Arteon models. As flexible, dynamic, and spacious as the cars themselves. Actually, a little #Beyond that.
Modular, scalable and social-first.
While we were busy bending copy, our art direction colleagues flew to Cape Town to bring the visual side of #BeyondBeauty to life. A full-scale shoot, beautifully crafted, that captured the Arteon Shooting Brake and Fastback in all their detail. Big thanks to the art directors for making it look this good.
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