#BEYONDBEAUTY Volkswagen's Arteon Shooting Brake & Fastback.
The new Arteon Shooting Brake and Fastback look stunning — no doubt about it. But the point wasn’t just to show off their design. Behind the looks there’s tech, space, and features that make them much more than a pretty face. Beautiful, yes. But also way beyond that.
CLIENT: Volkswagen
AGENCY: DDB Berlin
MY ROLE: Concepting, copywriting, music supervision, video post-production, campaign execution.
Three different models - i4, M50, ICE - under one concept.
A modular universe directed by Bode Brodmüller, designed to let each model show its character without breaking the flow. For the i4 M50, the electric performance version, we leaned into sharp angles, aggressive panning, and dynamic cuts to capture its power. Even the G23 Cabriolet, though a combustion engine, lived naturally within the same visual language, standing shoulder to shoulder with its electric counterparts.
Copy that bends as much as the car.
We built a copy mechanic that could shift and adapt to highlight every feature of the two Arteon models. As flexible, dynamic, and spacious as the cars themselves. Actually, a little #Beyond that.
Modular, scalable and social-first.
While we were busy bending copy, our art direction colleagues flew to Cape Town to bring the visual side of #BeyondBeauty to life. A full-scale shoot, beautifully crafted, that captured the Arteon Shooting Brake and Fastback in all their detail. Big thanks to the art directors for making it look this good.
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