HISTORY WORTH PLAYING Berlin's ComputerSpieleMusuem.
We made ads fun. Well, after you endured twenty seconds of extremely weird noises. Because yes, we encoded a brand-new 2KB ZX Spectrum brick-breaker game into a radio ad to promote Berlin’s Video Game Museum. When played, it revealed the code to unlock the museum’s first interactive guide.
CLIENT: ComputerSpieleMuseum
Agency: DDB Barcelona.
My role: Concepting, copywriting, easter-eggs creation.
Beyond the radio stunt, we distributed the game through other pre-internet methods. Posters and print ads carried the game code in plain sight, while physical cassette tapes were mailed to influencers like rare relics.
Inside the museum, a dedicated installation let visitors play it themselves. Every touchpoint leaned on obsolete technology, making the medium part of the message: history it’s worth playing.
The virtual museum guide, developed by The Mojon Twins for the ZX Spectrum, played like a brick-breaker with a twist. Its storyline led players through different parts of the museum, collecting keys to open the ultimate secret vault of the ComputerSpieleMuseum.
I also hid Easter eggs inside, little unlocks tied to video game pop culture and memes. Here’s a playthrough (almost a speedrun) of the game itself by the developers.
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